Content Marketing
Video project management
I produce several videos to showcase at my employer’s booth for industry events. From storyboarding, working with the video editor on edits, sourcing royalty free music, and promotion, I run our video content program from A to Z.
More videos can be found here.
Content management
I lead content creation and management on behalf of a healthcare data analytics company. We produce case studies, webinars, white papers, ebooks, and more. I assign content to contractors and other marketing specialists. Examples can be found here.
Email Marketing
Turtle Bay Exploration Park
Email newsletter sent to over 4,000 subscribers to announce new cafe under construction. Resulted in 35% open rate.
Social Media
Fresh Cup Magazine
As an associate editor, one of my main tasks was strategizing social media posts, including writing captions and deciding how often to post.
Turtle Bay Exploration Park
As a marketing coordinator, I monitored our social media, and strategized posts for the content calendar, as well as write social media captions and respond to users’ questions and comments.
Press Releases
Healthcare data analytics press
I write press releases as a part of my role as head of content at a healthcare data analytics company. Examples of my press releases can be found below:
Milliman MedInsight Unveils Next Generation Payer Platform for Advanced Healthcare Analytics
Indigenous Peoples’ Day event
On Saturday, Oct. 12, at the Cascade Theatre, 1731 Market St., Redding, local journalist and Pit River member Sky Scholfield will present production plans for his upcoming documentary, tentatively titled “The Pit River Documentary.”
Read the press release here.